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The closest you'll ever get to seeing someone actually wear their hearts on their sleeves is in Texas, every fall, at the local high school homecoming game.
They're called homecoming mums. They are as bodacious as football, as irresistible as a juicy rumor, and as deep as a momma's love. Over a hundred years ago when the custom began, mum was short for chrysanthemum, a typical corsage that boys gave to girls before taking them to the big football game. But through the decades, mum went from a simple abbreviation to a complicated shorthand for an eye-popping tradition that's as ingrained in the culture as it is confounding to outsiders.
Through her original photography and collection of stories from across and beyond the Lone Star State, Amy J. Schultz takes us deep in the heart of mum country. You'll meet kids who wear them, parents who buy them, and critics who decry them as just another example of consumerism gone wild. But mostly, you'll discover that just like every ritual which stands the test of time, someone is keeping the tradition alive. Someone like Mom.
As an artist who works passionately in art, design, literary, and commercial spaces, Amy J. Schultz is dedicated to the art of great storytelling through pictures and words.
Built on her experience and expertise in creative direction, writing, photography, and brand-building, her studio practice is multi-faceted:
First, Amy is a photographic artist and creative writer whose collections explore and celebrate unique aspects of modern culture that hide in plain sight.
Second, Amy works with a variety of clients on short-term projects, such as personal and professional portraits, commercial photography, and writing for feature stories, grant applications, blogs, marketing collateral, annual reports, and more.
Third, much like an in-house communications team, Amy helps long-term clients develop marketing strategies as well as daily brand messaging and photography for print and digital platforms.
The closest you'll ever get to seeing someone actually wear their hearts on their sleeves is in Texas, every fall, at the local high school homecoming game.